WHAT IS BEAUTY?
Beauty is defined as “the phenomenon of the experience of pleasure
through perception of balance and proportion of stimulus.” It’s almost
impossible to define beauty objectively, since everyone views it
differently based on life experience, predispositions, and biochemistry.
Beauty may be immeasurable, but harmony–one of the most important
components of physical beauty—can be measured.
The golden ratio, or the golden
proportion, can be found throughout
nature and in some of the world’s
greatest works of art. It can also be
found in the facial structure of most of
the people we consider to be beautiful.
It has been said that if you draw a
rectangle around the face of the Mona
Lisa, the ratio of height to width of that
rectangle is equal to the golden ratio.

Symmetry is scientifically proven to be
attractive to the human eye, but not
all facial features contribute equally
to the perception of beauty. According
to Professor Gordon Patzer’s “The
Physical Attractiveness Phenomenon,”
there are five predominant features
that factor into physical attractiveness:
Facial aesthetic design is about
more than just teeth—it’s about
all the elements of the face
and how they work together to
achieve the most beautiful and
natural smile.

Rosenthal Apa Group doesn’t use
the traditional method of smile
design because it focuses on creating
perfectly symmetrical teeth, which
in an asymmetrical frame like the
face actually creates a disharmony.
Although dentistry is in many ways a
science, cosmetic dentistry requires
the innovation, creativity, and skill of
an artist to craft the perfect smile to
complement an individual’s unique
facial features.

While beauty may be subjective,
balance is not—and balance is what
Rosenthal Apa Group can create, using
advanced facial mapping techniques and
a thorough understanding of how the
human eye perceives beauty.